Cage Warriors and CF Athletic announce exclusive long-term apparel partnership deal

Cage Warriors, the premier MMA fighting organisation in Europe and the Middle East, has entered into an exclusive apparel partnership arrangement with CF Athletic, the US apparel company that owns both the “CF” and “Cagefighter” apparel brands.

CF Athletic is one of the most storied brands in the world of MMA apparel and has a long and established history of sponsoring and outfitting the sport’s top athletes over the last decade. In addition, CF Athletic’s trademarked phrase “Embrace the Grind” has become synonymous with the training and dedication it takes to succeed in the sport of MMA.

Speaking about the newly-struck partnership, Kevin Pohmer of CF Athletic said: “We are excited to deepen CF Athletic’s brand and presence globally through this exclusive partnership with Cage Warriors.

“The CF Athletic brand has long been the most recognisable MMA apparel brand in the United States and we are excited to more broadly distribute our high-quality apparel throughout Europe and the Middle East with such a fantastic partner.”

Similarly, since 2001 Cage Warriors has become one of the most recognisable MMA event organizations in the world, hosting events throughout Europe, the Middle East, and North America.  Many of the biggest stars in MMA have made their names under the Cage Warriors banner, including Conor McGregor and Michael Bisping.

The promotion is all set to kick off their 2017 programme with a bang with a landmark event at their new London home at Indigo at The O2 Arena, as welterweight stars Matt Inman and Karl Amoussou go head to head for the vacant Cage Warriors welterweight world title at Cage Warriors 80 on February 18.

Casimir Knight, CEO of Cage Warriors, said: “CF Athletic is a great, authentic MMA brand. Like us, they embody both the history and progressive development of the sport.

“We are jointly committed to continuing to driving MMA’s development on a truly international basis. But what really won us over was CF Athletic’s positioning of the deal as ‘fighters first’ – with the option of fighters to benefit individually.”

One of the key components of this exclusive apparel deal is the ‘athlete-friendly’ nature of the partnership in which CF Athletic and Cage Warriors provide fighters with the option – but not the obligation – to get involved.  The goal of the deal was to be a ‘win-win-win’ for all parties involved: for CF Athletic, for Cage Warriors and for the athletes in the cage.

This exclusive apparel partnership will begin in February 2017 and will be officially launched at the aforementioned Cage Warriors 80 event on February 18.

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Cage Warriors is Europe’s leading and longest-running mixed martial arts promotion.

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