Cage Warriors – Europe’s Leading MMA Organisation – are proud to announce an exciting partnership with ROLEY’S, an innovative BevTech company dedicated to crafting premium beer for modern, intentional lifestyles.
The agreement sees ROLEY’S become the exclusive beer partner of Cage Warriors, officially launching this Saturday at BBC Studioworks Television Centre during the highly anticipated double-header, CW 212 and CW 213.
ROLEY’S is a new-generation beer brand reinventing brewing for modern lifestyles, creating better-for-you beer that challenges traditional perceptions of what beer can be.
Its debut product, Super Natural Lager, is a 4.4% ABV premium lager, brewed using the brand’s proprietary SmartBrew™ fermentation process, which adds up to 400x more naturally occurring B-Vitamins and reduces calories by up to 35.8% compared to other world-leading lagers, all while retaining the full flavour and alcohol content.
With a growing presence across sport, fitness and modern drinking culture, ROLEY’S is a beer brand for the moments that follow training, competition and achievement.
The brand has already made waves across combat sports by partnering with UFC featherweight and former CW world champion Paddy ‘The Baddy’ Pimblett, marking a significant new chapter for the brand.
Fans attending CW 212 and CW 213 on November 7th and 14th, respectively, will have the exclusive opportunity to taste the future of beer firsthand as ROLEY’S makes its Cage Warriors debut.